Snoop Dogg just flipped ashes and roaches into nearly $150,000. His smoke-inspired art collection, “Ashes to Art,” lit up the online art world during a three-day auction on 32auctions from August 15 to 18, 2025.
Partnering with artist Erica Kovitz, the 53-year-old rapper turned the leftovers from his legendary blunts into seven museum-ready pieces. These were not random stoner crafts. They were encased in resin, framed like fine art, and each one was certified and signed by Snoop Dogg himself.
Snoop / IG / Every piece in the “Ashes to Art” collection included real cannabis remnants smoked by the rapper. We are talking roaches, ash, tips, and all the gritty leftovers that would usually hit the trash.
Instead, Kovitz transformed them into layered, glossy mixed-media works using resin, pigment, glitter, and custom framing. The result? A bold mash-up of weed culture and modern art.
"Snoop Doggy Dogg Genesis Burn" Was the Star
The top-selling piece, “Snoop Doggy Dogg Genesis Burn,” pulled in a wild $70,000 on its own. It is a snapshot of a moment in hip-hop history. The work includes Snoop’s 1993 LAPD mugshot, a raw reminder of the murder trial that could have ended his career.
Signed using his original name, “Snoop Doggy Dogg,” this piece hit hard with fans and collectors. It was emotional, nostalgic, and iconic all in one glass frame. Plus, it showed that this collection wasn’t a gimmick. It was personal.
However, the auction didn’t stop at just one hit. Six other pieces brought in thousands. “Doggystyle Decoded” sold for $16,500, “Tiphany Smokes” brought in $13,750, and “Golden Hour Cipher” previously closed at $12,500. Not bad for what started as burnt ends.
Each work had a starting bid of just $9,000 to $10,000. But the buzz, both literal and figurative, drove those numbers way higher. Total sales landed at $148,100.
Art Embraces Cannabis Culture
This project didn’t come out of nowhere. Snoop Dogg has been building weed culture into his brand since the ’90s. From The Chronic days to Merry Jane media and Casa Verde Capital, he has turned smoke into serious money.
But this is different. This isn’t weed as a product. It is a weed as memory, as a moment, as art. By using actual remnants from his personal stash, Snoop blurred the line between art and autobiography.
Power1051 / IG / The artist behind the collection, Erica Kovitz, didn’t just toss some ash into a canvas. She went full preservation mode.
Each piece was sealed with crystal-clear epoxy, embedded with resin, and mounted in a custom acrylic shadowbox.
She called it a “quiet crown on a moment.” That is poetic, sure, but also accurate. These pieces aren’t flashy. They are about pausing, reflecting, and capturing a slice of Snoop’s world.
This whole idea came from The Joint Venture, a company started by Kovitz and Snoop Dogg. But behind the curtain, Kovitz’s husband, record exec Jay Kovitz, and Snoop’s longtime business manager Kevin Barkey helped spark the concept.
The group didn’t just want to make art. They wanted to preserve a piece of hip-hop history. Their mission? To take something temporary, like a smoked joint, and turn it into something permanent. And they pulled it off.